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Architect + Entrepreneur

Eric Reinholdt | 30X40 Design Workshop

Helping design professionals build impactful, entrepreneurial, businesses with intention. Join my 50K+ member newsletter for advice, insights, tips, + access to exclusive courses + products.

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Featured Post

300,000 miles

300,000 miles. 72 miles a day. That’s how many miles I commuted during my 17 years as an employee working for other people’s businesses. That's a lot of miles, but it's even more time to dedicate to building someone else's dream. I felt like a cog in someone else’s vision of an architecture practice. And even though I disliked the fact that I was stuck in a job where I had no control of my time, what I earned, or even what I made, I still couldn’t find the courage to step out on my own. I...

about 3 years ago • 1 min read

30X40 Design Workshop → September 18, 2026 Hey there, Many of us travel to recharge our creative batteries, it's certainly true for me and I’ve just returned from two weeks exploring the west coast of Ireland. These are a few things I’ve been reading, making, using, researching, eating, drinking, and paying attention to lately. Some are from the trip, others are simply where curiosity has taken me. Hopefully something here inspires your own creative practice! I VISITED: The Bothy at Fernwood...

29 days ago • 3 min read

30X40 Design Workshop → August 28, 2026 Hey there, I've followed Derek Sivers for years. He's not an architect, but he's acting as one for a house he's building in New Zealand (read his short post here). It's been fun to read about his "discoveries" along the way. And, as an architect, I find the whole thing cool + slightly maddening at once. His experiment begins with an idea from Stewart Brand's How Buildings Learn: all buildings are predictions, and all predictions are wrong. Sivers has...

about 2 months ago • 3 min read